Leadership Labs: Trailforks

This session moves beyond treating Trailforks as a simple map and navigation tool. Trail systems are complex, living entities that require effective management, precise data, and clear communication. Learn how to transform your trail stewardship efforts by harnessing the powerful feature set of the Trailforks platform. We will detail actionable strategies for creating and maintaining the most accurate trail data available, streamlining your maintenance operations, and leveraging community reporting to keep your trails safe, sustainable, and enjoyable. Discover how to enhance your organization's reputation and efficiency by becoming the definitive, trusted source for all things related to your trail network.

By the end of this session, you will be able to:

1. Identify the primary strategic benefits of using Trailforks as a comprehensive trail management platform.
2. Outline the fundamental, easy-to-follow process for inputting and verifying data to maintain the most accurate and authoritative digital trail maps for your region.
3. Explain how to leverage Trailforks' reporting and status features to effectively communicate current trail conditions, manage volunteer work efforts, and receive actionable public feedback in real-time.

Presented by:
Willie Jacobsz - Outreach & Content Specialist · Trailforks

Willie Jacobsz serves as the Outreach & Content Specialist for Trailforks, dedicated to bridging the gap between platform capabilities and practical trail management. He specializes in training and empowering trail associations and land managers worldwide on best practices for data integrity, leveraging the platform for real-time maintenance and status updates, and transforming community reports into actionable work orders. His expertise lies in ensuring organizations can utilize Trailforks to maintain the most accurate trail maps and drive operational efficiency.

Anthony Duncan - Director of Local Programs · International Mountain Bicycling Association

Raised in a small town in the Southern Appalachian mountains of Virginia, Anthony grew up with an appreciation of the outdoors and the adventures it provides. Anthony came to IMBA in 2014 after an eight-year career in marketing and PR as a graphics project manager and a former president of SORBA Tri-Cities, an IMBA/SORBA chapter straddling the Tennessee/Virginia border. Anthony is based in Tennessee.